In an extremely competitive market seeing a convergence of data, voice, video and graphics based products and services, telecom companies need to differentiate not only on the basis of network that they deliver but also on how effectively the products and services integrates with consumer life styles, based on usage. This demands an enterprise wide shift from technology focus on technology to consumer focus. In other words, along with Product Innovation, Process Innovation must become synergistic in delivering strategic value.

The telecom market is a global market and a network of partners. It has to therefore necessarily be a business that addresses issues of integration at the business level and therefore people and cultures will have to merge to make this network of capabilities succeed. The talent and outlook of the people will necessarily be global in nature and enforce a discipline that is universal in standards and alignment of values.
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