What is the main difference between Point of Sale and Point of Service? It is all the difference between success and failure of Retail enterprise in the near future. Consumers whose awareness and expectations is growing with the growing choice of products and services are growing increasingly choosy with their shopping experience. Technology may answer a part of their demand for a unified experience. However, it is the human element that still needs to interpret the unknown mind of the customer. It is the human talent that needs to plan a synchronized Advertising, Marketing and Promotions campaign and execute it successfully. It is the human talent that needs to organize cohort groups of consumers and negotiate successful direct store delivery (DSD) campaigns. It is the human mind that needs to ensure the right data inputs for category and assortment planning and shop floor display. The demand for human intellect in all aspects of the business such as Forecasting, Planning, Budgeting and Execution has been certified since various numerous computer aided algorithmic models have failed to predict the nature of human mind responding to the emotions of an experience. The fast pace of change and the proliferation of technology has consequently increased the need for human interventions to be sharp, subtle and suitably adaptive to every scenario from every nook and corner of the business.

At Peyote Morgan, we are aware of the trends in retail globalization and digitization and are working towards creating the right balance of technical and behavioral change management response to address the pace of change. Register now to collaborate in developing talent that is change ready.